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One of the most common questions faced by economic development consultants is about how to calculate tourism employment. In
January 2005, Statistics Canada released a report on “Tourism
employment in rural Canada”, which assists in answering that question.
The following table presents percentages of employment in various
industry sectors that can be attributed to tourism. | Industry | N.L. | P.E.I. | N.S. | N.B. | Que. | Ont. | Man. | Sask. | Alta. | B.C. | | Air Transportation | 78.5 | 78.8 | 78.4 | 79.6 | 73.3 | 82.5 | 70.0 | 70.0 | 76.5 | 74.6 | | All Other Transportation | 20.3 | 20.2 | 20.0 | 20.2 | 18.8 | 20.2 | 14.2 | 14.2 | 19.5 | 22.9 | | Total Accommodation | 61.3 | 70.8 | 71.0 | 65.6 | 64.8 | 68.7 | 48.9 | 50.2 | 61.9 | 63.9 | | Food and Beverage Services | 17.3 | 24.8 | 20.1 | 19.4 | 16.4 | 17.8 | 18.8 | 18.0 | 17.5 | 17.4 | | Recreation and Entertainment | 28.0 | 39.8 | 32.1 | 26.7 | 19.9 | 28.2 | 22.0 | 27.5 | 29.5 | 32.1 | | Travel agencies | 99.1 | 99.7 | 99.5 | 99.3 | 99.4 | 99.6 | 99.5 | 99.6 | 99.4 | 99.6 | | Percent of employment by industry that is assigned or designated as “tourism employment”, 1998 |
Applying
the above percentages to local employment in each of the industries
will result in an approximation of total tourism related employment. Other interesting facts from the report include: Tourism
employment represented about three percent of total employment in
predominantly rural regions, which was approximately the same as urban
areas. Predominantly rural region tourism employment grew the most in the Atlantic Provinces. Rural “metro-adjacent” regions recorded the largest increase in tourism employment. The
accommodation sector provided the most tourism jobs in predominantly
rural regions, while in predominantly urban and intermediate regions
food and beverage industries dominated tourism employment.
 Download the full report here.
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